One of the great brands in the Lacoste fashion industry as well as one of the most often surprising with its special collections and limited edition Supreme have come together to launch a new collaboration that will delight those who love retro fashion. We will talk about the new collaboration between Supreme and Lacoste, as well as both brands below, so get ready to enjoy.
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The new collaboration of Supreme and Lacoste
Talking about a collaboration between Supreme and Lacoste is not something new. Both firms came together last year (2017) when they decided to launch a capsule collection with some spring-summer garments, but it was this year when a much more complete collection was announced, which, as we say, will delight lovers of the trend ” retro”, although it is very influenced by the fashion of the 90s.
Supreme
Before seeing in detail what the proposals that we find within the new collaboration between Supreme and Lacoste are like, we want to tell you a little more about both firms and how they have ended up collaborating together.
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Surely you have heard a lot about Lacoste and even wear their polo shirts, but Supreme may sound less familiar to you, especially if you are over 30, although the truth is that this urban firm has existed for 23 years and was founded by a businessman named Jebbia who wanted to open a single skate shop in New York after working for various fashion brands in the United States.
Jebbia, born in London but raised in the United States, opened his first Supreme store on Lafayette Street, Manhattan in 1994 and quickly, thanks to his bet on “hip hop” fashion, became a brand that was quite popular in that atmosphere. Over the years and thanks to the good use it has made of its marketing campaigns and social networks, Supreme has become the streetwear firm that generates the most expectation every time it announces a new collection like this, launched with Lacoste.
Lacoste
And what can we tell you about Lacoste? A sportswear firm born in 1933 from the association between René Lacoste and André Gillier and which over the years has become one of the essentials.
It was in 1927 when the French tennis player René Lacoste, captain of the tennis team, decided to revolutionize the uniform used until then in tennis competitions, considered obsolete and not very functional, and design a new uniform. From a heavy and uncomfortable jacket, the idea of a light short-sleeved shirt using breathable cotton arises. This is how a polo shirt was born that has become a symbol of the brand and is still its most representative garment, with that figure of a crocodile whose creation corresponds to the nickname that Lacoste himself received from the American press for his tenacity and aggressiveness within from the tennis court. Robert George himself designed the same crocodile that was later embroidered on the jacket he wore on the course.
The new Supreme and Lacoste collaboration
From two iconic brands, this new collaboration is now born, which, as we have mentioned, has a first collection launched in 2017 that has given way to the modernity of Supreme and the efficiency of Lacoste joining again for these proposals that already we can buy.
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The “hip hop” fashion to which Supreme has already accustomed us, joins the unique style of Lacoste and in this way we find garments such as the tracksuit that both brands revolutionize by launching it in colors as varied as blue or pink , and in fabrics as fashionable as velvet.
The polo shirts are also made of velvet, which in fact are an essential piece at Lacoste, so they could not be missing. In this case, we also find them in different colors and in that fabric that has once again prevailed. What is impossible to resist one of these poles?.
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But this new collaboration between Supreme and Lacoste is not only made up of tracksuits and polo shirts, but also both firms have bet big on jackets. Among the different models that they launch, it is worth noting, of course, the “varsity” style design, a type of “college” jacket that is currently very fashionable and that is presented in some of the essential tones of the season, also having the logo which also debuts to unite the two firms in this collaboration.
The “varsity” by Supreme and Lacoste is undoubtedly the star piece of the collection, but the truth is that you have much more to choose from. “90s” fashion is felt in everything we see from the two brands and of course, we also have to talk about sweatshirts, which, on the other hand, have become essential in recent months. Of course, again we find them in different colors.
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The new collaboration between Supreme and Lacoste also helps us to recover a complement that was a trend in the 90s, and among those who represented “hip hop”, we refer as no to “bucket heads”, a hat that was almost always worn in velvet and popularized by artists such as Nas, LL Cool J, Run DMC and even Eminem himself in the most recent versions.
Now it’s back strong and thanks to Supreme and Lacoste we can now choose ours. What color would you like to buy it?.
In addition to this type of hat, different caps are added, but if we talk about accessories we have to mention, of course, the fanny packs also present in this new collaboration. If you are not wearing a fanny pack, you should not wait any longer since models like these that you see now will complete your “looks” to the last. The fanny pack is the star accessory for summer 2018, so don’t take too long to get one.
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After showing you the best of this new collaboration between Supreme and Lacoste, we leave you with the rest of the proposals in the following photo gallery and tell you that the collection is for sale on the Supreme website:
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