The city in motion, the new version of Reebook

Reebook Classic has wanted to bring together for its new spot or advertising campaign the different disciplines to make a renewed version of the well-known “City in Motion” by Aviador Dro that was so successful in the past, in the 80s to be exact. Here is the video.

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Reebook Classic wanted to give continuity to the Reebok Creative Hub to a new very creative project in which we can see well-known faces such as BFlecha (producer and singer), Tomás Peña (director), Elena Gallén (artist) and Krizia Robustella (designer). Reebook has launched, along with this video, a contest to be part of the creative team for the new cover of this single. The person who wins will be able to travel to New York to attend an event with Spain Fresh, as well as being part of the third generation of Atelier Des Jeunes artists.

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The video pays tribute to cities as inspirations that move young people with creative ideas. And it does so through the Reebok Creative Hub project, in which it has brought together young people from different artistic disciplines to create this new version of the 80s video “The city in motion”.

What did you think of the video?

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