Recently, in my mailbox, I found a catalog for 2013-2014 of a new store in my city. The Dia Group has begun the opening of 1,130 Schlecke stores that house personal care and home products. “CLAREL” is its name and to celebrate the opening of its new stores it applies a 10% discount to all its Beauty, Hygiene, Children’s, Pets, Drugstore and Food products.
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With the motto “Discover, Smile, Shine”, the Dia Group has begun a process of transformation of the 1,130 Schlecker stores with the aim of hosting a new brand of personal care and home. Its name is “Clarel” and it was presented on October 28, focusing its sale on personal care products in different sections such as beauty and health and home and cleaning.
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Clarel boasts of having the best prices on the market in the Beauty, Hygiene, Children’s, Pets, Drugstore and Food sections.
Clarel stores in Spain
The opening of the first “Clarel” stores will be in Barcelona, Tarragona, Huesca and La Rioja (Nájera), according to the firm. Although throughout the next year 2014 more than 1,000 stores located in different cities of Spain and Portugal will be opening.
